So in, what, 6 months? Das Racist went from 1) heard about them on a relatively small, "taste maker" site (StreetBoners.com), to 2) full blown Pitchfork dissertation, and now, part 3) Full spread in the New Yorker by Sasha Ferre Jones.
BLOWING UP. I see mainstream record label and radio airtime in the near future. And that's fine with me. They deserve to be heard.
I think "hipster rap" or whatever someone ends up anointing this will turn into a movement/genre and will take the world by storm in 2011.